Researcher turned Designer
Dancer By Heart
My Bachelor's degree delved into the fascinating micro-world of science, but a yearning for something more human-centered led me to pursue a Master's in Design. There, I discovered the captivating power of the subconscious mind, the unseen language that guides our behavior.
This fascination with the "unknown coding" of humans fuels my passion to decode it through design. My background in research provides a strong foundation in understanding the "why" behind things, while design allows me to explore the "how" - how we can create experiences that resonate on a deeper level.
My Playgrounds are
Neuromarketing | Consumer Behaviour | Product Design