UI analysis of
FinTech Platforms
In this blog, I have analysed UI of Fin-tech platforms- Paytm app, CoinDCX app and Groww website.
Analysis is done on the basis of UX Laws
UI analysis of
Digital Snacking:
Consuming Bite Sized
With rise in short form content and success of platforms providing it in the last decade, digital snacking has emerged as a new trend. But is it nourishing our minds or leaving us hungry for more?
Is Packaging important in
Fast Delivery Apps?
Here is my experience with Blinkit, How it enhanced my user experience just by taking care of the packaging.
Adpatogenic Beer:
Product of Mindful Consumption
This is a linkedin post about the launch of Adaptogenic Beer by collider with the help of ice berg model. In this post the mental model, underlying needs and structures that give rise to a trend and product is discussed
Alpha Kids:
Name to trigger consumer psychology
This linkedin post is about how brands are trying to sell more than a product. The name of the shop 'alpha kids' made me think how this shop is targeting consumers by selling them an identity.