Hi! This is
Aditi

An Experience Designer with a passion for uncovering the subconscious desires that drive user behavior.
Post Graduate'24 National Institute of Fashion Technology, Bengaluru, India

Design | Research

My Work Covers!

Dissertation Project

Graduation Showcase 2024 @NIFT Bengaluru
Design Techno Management Summit 2024

From Instant Gratification to Patient Rewards
Reshaping User Expectations and Building Engagement in a Barter-Based Marketplace.

SwappCycle being New entrant as a barter based pre-loved marketplace face its own set of unique challenges. One of the most significant hurdles lies in communicating concepts with a user base who are accustomed to the instant gratification model of traditional e-commerce platforms. Unlike the one-click purchases and expedited deliveries of Amazon and it's like, barter-based preloved platform SwappCycle introduces its own journey which involves waiting period, a dependence on other users' choices, and a different set of rewards and motivations other than normal shopping experience. This fundamental shift in the user journey necessitates a deep understanding of user psychology, motivations, and potential barriers to successful engagement.
Craft Research

Stifled Imagination:
Artisans not Innovating?

Here is a research paper presented at ICON'23 which talks about the limited artistic innovation in the product of craft cluster Pottery Town, Bengaluru. The paper discusses the different limitations faced by an urban craft cluster

UI/UX Design

E-commerce
For digital products

This is one of the project done during internship @PanicleTech, an e-commerce platform designed for users looking for digital products like, website code, templates, icons, etc.